HBO

Where it all began

Editorial Strategist

I wrote articles for hbo.comm surrounding talent news, company initiatives, and programming releases. I lead the editorial strategy behind the “What’s New on HBO” monthly sizzle videos, as well as wrote copy across hbo.com, brand social, and larger marketing campaigns. 

Community Manager

I served as Community Manager of @hbo’s brand social accounts across Instagram, X, YouTube, and TikTok, creating content, copywriting and publishing posts daily. I read scripts and episode cuts to identity social-first moments, captured high-quality social content at events and premieres, scripted on-camera talent interviews, and launched HBO’s Spotify and Apple Music profiles for soundtracks and podcasts. 

Member of the 2020 Webby Award-Winning Team for Best Overall Social Presence (media/entertainment)

Work Examples

Sizzle Videos

Talent
interview
scripting

On-camera social videos

Integrating IP into creative social clips

Words from HBO Colleagues

  • "Fiona is the ray of sunshine that every team needs. Although still new to the workforce, Fiona is an old soul with a naturally curious nature and an unbridled sense of optimism. She’s quick to raise her hand when she’s interested, but always thinks things through before she delivers. I cannot wait to see more from her."

    — Lily Oei, Creative Eriter, Editor, and Storyteller (Fiona’s Editor while at HBO)

  • "Fiona is a dream to work with. She always has a positive attitude — something that was invaluable especially during lockdown — and is a team player whose finger is always on the pulse of pop culture and social media. She was instrumental in launching the HBO + HBO Max Spotify and Apple Music accounts, combining her passion for music and her platform expertise together to create a splash in the space. After working together for more than 3 years, I’m Team Fiona for life."

    — Ariana Bacle, Senior Manager Brand Social at HBO Max (Fiona’s colleague while at HBO)

  • "Anyone would be so lucky to work with Fiona. She's bright, passionate, observant, and always asking thoughtful questions that make great work the best work it can be. She's an out-of-the-box thinker whose pulse on pop culture is indispensable. I had the honor of managing Fiona in our time together at HBO, and soon realized it's only a matter of time before we all work for her someday (which I can't wait for!)."

    — Olivia Armstrong, Freelance Writer & Marketer (Fiona’s Manager while at HBO)

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