My TikTok (linked)
I started posting on TikTok in 2022 while I was still on the Marketing team at HBO. I picked up my phone and started talking to the camera about dating, not expecting to gain followers or create a viral video.
Together, we navigate our 20s. We share insights and experiences to better one another. To feel less alone. To achieve our dreams and become the women we are destined to become.
Something that started as an effort to entertain a few friends has grown to become one of the most rewarding aspects of my career. I know my followers — they come to my events, they email me, they engage with my writing.
TikTok is my favorite platform because I’ve found my people. I reach the girls who are like me — reflective, ambitious, independent, and curious about her purpose in the world.
Demographics
My audience is made up of 225.6K women experiencing the growing pains of life, together. I primarily talk about friendship, confidence, dating, sociology and spirituality in a relatable, often humorous tone.
Paid collaborations:
Sofie Pavitt Face, California Matters, Amlactin, Tinder, Bumble, Larissa’s Kitchen, Sun Bum, Boy Smells, Pacifica Beautyh
This Week’s Viral Moments
Highlights
225.4K followers
88% female
79% ages 18-34
11.2% engagement rate
23M overall likes
28M views/year