My Personal TikTok

I have cultivated a supportive and engaged audience of women who appreciate my humorous dating tips, life advice, realizations, and relatable tidbits about being a single woman in her 20s, navigating life. I most enjoy providing my followers with insight on how to improve their relationships and mindset. I am currently focusing on launching my podcast in spring of 2024, as I see myself expanding into longer-form content where I can explore conversations around womanhood, spirituality, mental health, dating, and storytelling.

I conduct daily research to identify trending topics within my niche demographic, and plan my content calendar accordingly. I understand the necessary equation needed produce a viral video on TikTok, and have learned how to nurture a community of trusted users. I aid my clients in creating a similar online atmosphere by applying the same insights to their profiles and brand marketing strategy.

Past 60 days

17M post views

143K profile views

2.7M likes

347K shares

195K comments

Profile Overview

209.7K followers

Gender: 86% female

Age: 86.7% between 18 - 34 y/o

Location: 56.8% USA, 26.1% “other”

18.1M Overall Likes

1M+ views: 30 videos

100K+ views: 100 videos

most popular video to date: 17M views, 2.5M likes, 19K comments, 66K saves, 35K shares

- Comment from follower @shahd

Clients

“I can always feel your good/pure energy, someone who’s at peace and working on herself. It’s amazing. God bless you.”

My Freelance Clients

As a freelance social media strategist, clients hire me to help them with overall digital strategy, content capture, community management, or a combination of all three. I come to our shoot days with fully fleshed-out ideas, knowledge of how the client would like to stylistically approach their platforms, researched-based trends and original ideas, and high-performing captions, hashtags, and audio. I use our time to efficiently take videos and photos, edit footage, and optimize content for publishing. Clients decide if they’d like me to publish posts from their account, or deliver final assets to them for posting at their discretion.

I started my career at HBO upon graduating from Fordham University in New York in June 2019, and worked on the Marketing team through November 2022. At HBO I served as Community Manager of the brand’s social profiles, coordinating high-priority trailer and teaser launches, ideating and publishing content, and ensuring consistency in the brand’s voice and messaging. I managed the content calendar, served as the liaison between our agency and internal team, and led the strategy behind the monthly “What’s New on Max” sizzle reel and article.

I captured content at programming events and red carpets for social profiles, often assisting in talent interviews and general event coverage. I was a member of the 2020 Webby Award-Winning Team for Best Overall Social Presence, and launched the the company’s Spotify and Apple Music profiles.